Example .....LO2: Conduct and analyse research relevant to a chosen business research project.


2.0: Conduct and analyse research

2.1: Planning action research

The purpose of the research is to ascertain to what extent has the ILFEC (Inner London Further Education College), the organisational capabilities to delivery effective Blended Learning Courses. Furthermore, for the rationale of clarification, the following (5 stage) strategy analysis will employ the - model of Grant (1991, pp.1-2) - resource-based theory of competitive advantage:
  1. Resources: Identify and classify the ILFEC’s resources. Appraise strengths and weaknesses relative to other colleges identify opportunities for better utilisation of resources.
  2. Capabilities: Identify the ILFEC’s capabilities. What can the college do more effectively than its rivals? Identify the resources inputs to each capability, and the complexity of each capability.
  3. Competitive advantage: Appraise the rent-generating potential of resources and capabilities in terms of (a) their potential for sustainable competitive advantage, and (b) the appropriateness (the environmental factors that govern an innovator's ability to capture profits generated by an innovation) of their returns. Page 7 of 19 PRP: Research article Author: Mr David Hilton
  4. Strategy: Select a strategy that best exploits the ILFEC’s resources and capabilities relative to external opportunities.
  5. Resources gap: Identify resource gaps which need to be filled. Invest in replenishing, augmenting and upgrading the ILFEC’s resource base.
Note: The scope of this proposal is limited, in that; the strategy analysis will principally focus on the internal analysis of phenomena (observable occurrence) within the ILFEC and only refer, in passing, to external issues relating to the FE sector and the ILFEC’s competitors.

2.2: Mixed methods proposal
A mixed methods design was adopted - Cresswell (2007) - to conduct the research, because its methodology had the flexibility to accommodate the FE College based environment. In particular, a sequential explanatory design (SED) was used where quantitative data is collected and analysed, followed by qualitative data.

The raison d'ĂȘtre for using the (SED) was that it would provide the designer and audience with a better understanding of the research problem, by converging (or triangulating) both broad numeric trends from quantitative research (student and teacher surveys) and the detail of qualitative research (decision-makers web-log and management policies). Primacy is given to the quantitative data, because a research object gauges what the students and teachers actual perceive - as the blended learning approach - at the ILFEC; the qualitative data will be used primarily to augment quantitative data. The data analysis is connected and integration will occurs at the data interpretation stage and in the discussion. An addition justification, for employing the (SED) is the fact that it is especially beneficial when explaining study findings, particularly when they are unexpected.

2.3: Data collection

The data collection role is tasked with gathering the three key types of resources intimated in – Grant (1991, pp.1-2) – Resourced Based View (RBV) i.e. tangible resource, intangible resource and organisational capability. Therefore, to achieve this aim the data collection has been divided into four design areas: 

(3) Decision-makers (2013) web-log and 
(4) the ILFEC’s currentpolices & strategies relating to Blended Learning were consulted comprehensively by access to the ILFEC Internet and hardcopy downloads.
  
2.4: Pilot research

A student - Gomez (2012) - assisted in developing and running a pilot research project - as part of his prince's trust (1 week placement) programme. The student shadowed my time-table for a week, utilising furnished Blended Learning material to contextualise the questions and developed a set of student survey questions. The pilot research was useful in that it produced a set of questions - which did not directly mention blended learning - whose language and content was based on the needs of the targeted student population. These questions were subsequently expanded upon. The following Blended Learning material was developed for a presentation - I gave on a sharing best practice training day last year - and used as a template to frame questions around the topic.

2.5: Hilton (2011): Schematic: Off-line components




2.6: Hilton (2011): Schematic: On-line components




2.7: Hilton (2011): Schematic: Blended Learning programme



2.8: Execution of action research:

1. Student's Survey (2013_SS) & Student Survey Results (2013_SSR)

2. Teacher's Survey (2013_TS) & Teacher SurveyResults (2013_TSR)

3. Decision-makers’ weblog (2013)

4. The ILFEC current polices & strategies - Ref.: College’s: Staff-Intranet.

2.8.1: Student Survey (2013_SS):

A longitudinal quantitative survey was sent during the (6th - 11th January 2013) to sample population of 121 students who are studying BTEC Level 3 Extended & Ordinary Diploma in Business (Year 1 & 2) – at the ILFEC’s Business & Retail Department. Specifically, each student was individually contacted by an email.
The overall purpose of the survey was to ascertain students' opinions on the following variables of Blended Learning at the ILFEC:

Page 1: Participant’s details: Questions 1-3,
Page 2: Off-line Learning: Questions 4-10,
Page 3: Online Learning: Questions 11-17, and
Page 4: General learning support: Questions 18-25.

This was achieved by sending the survey via the ensuing scheduled messages:

1st Message: General perceptions of teaching at the ILFEC. 79 emails mailed on January 6, 2013 8:51 PM Page 10 of 19 PRP: Research article Author: Mr David Hilton
2nd Message: General perceptions of teaching at the ILFEC. 46 emails mailed on January 8, 2013 11:40 AM
3rd Message: General perceptions of teaching at the ILFEC. 34 emails mailed on January 10, 2013 9:08 PM

2.8.2: Teacher Survey (2013_TS):

A longitudinal quantitative survey was sent (14th - 26th January 2013) to sample population of 128 Teachers from 6 principal teaching areas, across the ILFE's 4 main campuses. Each teacher / lecturer was individually contacted by an email.

The overall purpose of the survey was to ascertain teachers' opinions on the following variables of Blended Learning at the ILFEC:

Page 1: Participant’s details: Questions 1-2,
Page 2: Off-line Learning: Questions 3-9,
Page 3: Online Learning: Questions 10-17, and
Page 4: General learning support: Questions 18-31.

This was achieved by sending the survey via the ensuing scheduled messages:

1st: Blended Learning Survey - Practitioner Researcher Programme, 127 mailed on January 14, 2013 9:17 AM
2nd: Reminder: Please Take My Survey, 100 mailed on January 17, 2013 12:15 PM
3rd: Reminder: Survey - Practitioner Researcher Programme, 82 mailed on January 23, 2013 11:00 AM
Note: Prior to the launch of the survey, a copy of the PRP course guide and an outline of its objectives was sent to all potential recipients, so as, to contextualize the aim of the activity.

3.8.3 Decision-makers’ web-log (2013):

A longitudinal qualitative (survey) - Decision-makers (2013) weblog - was sent during (31st January 2013 – 23rd February 2013) to sample population of 20 decision-makers – associated with aspects of learning at the ILFEC.
The overall purpose of being to provide responses to the following 3 comment areas:

1. Offline Learning,
2. Online Learning and
3. Support Structures.

The Decision-makers weblog (2013) asked the following request for information:

 “As a decision-maker or contributor - in the area of Blended Learning - could you please comment on the current actual developments and medium-to-long-term strategic objectives - for offline components / platforms - at the ILFEC (Inner London Further Education College) i.e. time-lines and actual resources in place to accommodate the college's E-Learning strategy (2009-12) + Innovation & E-learning - Operation plan 2009-2012).

“In particular, has the college appropriate policies to promote greater use of the offline components / platforms stated in the schematic above? Also, are they any developments that will provide classroom, which are more suitable to a Blended Learning approach to teaching?

“In particular, are there plans to employ a greater proportion of online classes in the future? For example, utilising, LMS (learning management system), such as, Moodle 2.0. Also, are there strategies being put-in-to-place, which moves collaborative lessons away from an email-centric approach to ones which encompass, assorted methodologies? Lastly, does the college intend to encourage a wider use of online teaching instruments i.e. mobile / multi-platform and social learning environment tools?

“In particular, is the college going to supply an accessible ILT (Information Learning Technology) strategy that incorporates clear policies on: Blended learning and specifically learning support, training and reward mechanisms?

 “The survey uncovered a communication gap between the users (students & teachers) / content supplier (teachers) and policy-makers. Consequently, is the college going improve communications between decision-makers and users and also offer more learning support (or other) career roles in the future?”

This was achieved by sending the web-log via the ensuing scheduled messages:

1st: Web-log (blog) survey on Blended Learning at the ILFEC, 20 mailed on 31 January 2013 20:22
2nd: Support to the final phase of the research - Oxford University - on Blended Learning at the ILFEC, 23 mailed on 11 February 2013 11:33
3rd: Research on Blended learning at the ILFEC + Attachment, 20 mailed on 15 February 2013 08:02


2.8.4: The ILFEC’s current polices & strategies relating to Blended Learning:
  • Chief Inspector’s Annual report 2010/11
  • E-learning Strategy (2009-12)
  • Learner First Observation Policy
  • Advanced Teacher Programme
  • Professional Development Programmes
  • Business Systems Development Group
  • Skills for Life Strategy (2012-2015)
  • Learning Plus: Employability and Skills pathway

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