LO 4: Reflect on the application of research methodologies

P6: Reflect on the effectiveness of research methods applied for meeting objectives of the business research project.

P7: Consider alternative research methodologies and lessons learnt in view of the outcomes.

4.1: Reflection for learning and practice:
  • Difference between reflecting on performance and evaluating a research project.
  • The former considers the research process; the latter considers the quality of the research argument and use of evidence.
  • Reflection on the merits, limitations and potential pitfalls of the chosen methods.
4.2: The cycle of reflection:
  • To include reflection in action and reflection on action.
  • Considering how to use reflection to inform future behaviour and future considerations.
4.3: Reflective writing:
  • Avoiding generalisation and focusing on personal development and the research journey in a critical and objective way.